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    <loc>https://www.jay-ivey.com/content-strategy</loc>
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    <lastmod>2021-12-06</lastmod>
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      <image:title>Content Strategy Services - Content Auditing &amp; Gap Analysis</image:title>
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      <image:title>Content Strategy Services - Content Journey Mapping</image:title>
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      <image:title>Content Strategy Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Strategy Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Content Strategy Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Strategy Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Strategy Services - Editorial Planning</image:title>
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      <image:title>Content Strategy Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Content Strategy Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.jay-ivey.com/home</loc>
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    <lastmod>2021-12-07</lastmod>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - End-to-end content strategy and editorial planning</image:title>
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    <loc>https://www.jay-ivey.com/testimonials</loc>
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    <lastmod>2021-11-29</lastmod>
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  <url>
    <loc>https://www.jay-ivey.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2026-04-02</lastmod>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.jay-ivey.com/contact</loc>
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    <lastmod>2026-04-02</lastmod>
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  <url>
    <loc>https://www.jay-ivey.com/writing-samples</loc>
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    <priority>0.75</priority>
    <lastmod>2026-04-02</lastmod>
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      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Article.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/3d47cb4a-5bed-42dd-b1f5-bb57efb04a7a/Rigup+-+Wind+Report+Cover.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Independently sourced industry benchmark report.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/3c553bfa-2a43-40ac-829b-a856af53d562/Babysitting+VMs+Ad.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Display ad.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/c05de315-c71c-414d-ab82-b3d006602b62/RAX+-+App+Mod+Report+Cover.jpg</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Original research report.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/304cd8e6-35ea-40dc-a87b-d2db53a606f8/RAX+Header.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Full home page copy refresh.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/34dcf0f6-cb79-4950-9b0b-81571e57d405/Interplay+Unsung+Heroes.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Blog post.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/15b5e107-f278-4896-a3bf-197848439c96/Start+w+Snowflake+Cover+%28phD%29.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Technical white paper, written in collaboration with client SME.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/ca6ca434-847f-4993-a2b5-64b829e9d842/RAX+Synchronoss+CS+Cover+2.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Customer story (tech industry).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/0b0c8fcf-05f3-4609-8401-aaabae74eeca/Forbes+Cover.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Promotional magazine wrap.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/64af13cc-00cf-4c0c-a4a9-25f8ff0938fd/INFA+ABM+JPMC.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Targeted ABM web page copy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/e3c94d23-2947-4a39-aeba-326d75148736/RAX+Gov+Services.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Data sheet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/0bcd9c7b-5360-4593-8e36-eda40e1ccf51/MLOps+1.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Product page web copy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/fce0f544-2e8b-4d82-8aaa-46a0adfe63fc/Six+Flags+Display+Ad.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Display ad.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/b8ddc0d0-eed2-4dbb-9087-c01267e50169/What+Transformation+Looks+Like+Cover.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Ebook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/ea3a746e-2008-4416-9252-52e58a78eba8/phData+CFA+1.png</image:loc>
      <image:title>Writing Samples - Make it stand out</image:title>
      <image:caption>Customer story (restaurant industry).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jay-ivey.com/writing-samples/blogs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/6a58b153-310f-432b-8bae-b7d1daffbcca/RAX+Multicloud+Maze.png</image:loc>
      <image:title>Writing Samples - Blogs &amp; Thought Leadership - Make it stand out</image:title>
      <image:caption>“Wow. This is actually pretty good.” – former Rackspace CIO John Engates</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/4721cb40-4e26-4dab-bd37-741353cacba6/Argo+IoT.png</image:loc>
      <image:title>Writing Samples - Blogs &amp; Thought Leadership - Make it stand out</image:title>
      <image:caption>IoT thought leadership blog commissioned by an agency for an Insurance client.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/20d0837f-2a8a-4b90-94c8-d76c3f65ca07/CX+Laggards+1.png</image:loc>
      <image:title>Writing Samples - Blogs &amp; Thought Leadership - Make it stand out</image:title>
      <image:caption>Part 1 of an independently researched series on cloud-based contact center software adoption.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/34dcf0f6-cb79-4950-9b0b-81571e57d405/Interplay+Unsung+Heroes.png</image:loc>
      <image:title>Writing Samples - Blogs &amp; Thought Leadership - Make it stand out</image:title>
      <image:caption>Independently-researched newsjacking piece about labor shortages across the skilled trades.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/c8711de7-0a27-43b1-912b-9edcef8d4e6d/RAX+kubernetes.png</image:loc>
      <image:title>Writing Samples - Blogs &amp; Thought Leadership - Make it stand out</image:title>
      <image:caption>Blog post for a thought leadership series explaining complex technologies for non-technical business audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/d7d928cd-0d62-4f2c-bac6-4493177f099c/CX+Laggards+2.png</image:loc>
      <image:title>Writing Samples - Blogs &amp; Thought Leadership - Make it stand out</image:title>
      <image:caption>Part 2 of an independently researched series on cloud-based contact center software adoption.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/fac26c85-043b-475e-b929-be15c4f0936a/Lifesize+WFH+call+center.png</image:loc>
      <image:title>Writing Samples - Blogs &amp; Thought Leadership - Make it stand out</image:title>
      <image:caption>In-depth thought leadership article for contact center as-a-service (CCaaS) client.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Writing Samples - Blogs &amp; Thought Leadership - Make it stand out</image:title>
      <image:caption>Thought leadership article placed at MarketProfs.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Writing Samples - Blogs &amp; Thought Leadership - Make it stand out</image:title>
      <image:caption>Part 3 of an independently researched series on cloud-based contact center software adoption.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/5549c236-aacf-4db7-a4b0-1c5a7f19746e/Lifesize+Image.png</image:loc>
      <image:title>Writing Samples - Blogs &amp; Thought Leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.jay-ivey.com/writing-samples/sales-enablement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
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      <image:title>Writing Samples - Sales Enablement</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/27325e44-6bf9-422b-8883-07cc77ea82f9/Pitch+Slide+2.png</image:loc>
      <image:title>Writing Samples - Sales Enablement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/70915c58-2b52-4632-8a4b-fc83ed0f55e8/Pitch+Slide+3.png</image:loc>
      <image:title>Writing Samples - Sales Enablement</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/e9fe695a-a50e-463e-9c17-467980b79419/Pitch+Slide+4.png</image:loc>
      <image:title>Writing Samples - Sales Enablement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/8eca1d71-776e-4e08-9999-1df688cbcb01/Pitch+Slide+5.png</image:loc>
      <image:title>Writing Samples - Sales Enablement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/357ba75a-e451-4146-aaa6-4443c2fc077d/FAWS.png</image:loc>
      <image:title>Writing Samples - Sales Enablement - Data sheets, product slicks, one-pagers — call them what you want, so long as they’re standardized, accurate, on-brand, up-to-date, and easily digestible for both sellers and customers.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/4e8c9931-3954-49cd-b17e-f923a3485329/Azure+Hybrid.png</image:loc>
      <image:title>Writing Samples - Sales Enablement - Make it stand out</image:title>
      <image:caption>Microsoft Azure Hybrid Solutions Data Sheet</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/4695b9fc-11ec-41f8-a00e-0856c10f0de3/ProServ+Simplify.png</image:loc>
      <image:title>Writing Samples - Sales Enablement - Make it stand out</image:title>
      <image:caption>Rackspace Professional Services Data Sheet</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/a97b19b5-a432-414f-b19a-5d78056535e5/DC+Consolidation.png</image:loc>
      <image:title>Writing Samples - Sales Enablement - Make it stand out</image:title>
      <image:caption>Data Center Consolidation Data Sheet</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/e3c94d23-2947-4a39-aeba-326d75148736/RAX+Gov+Services.png</image:loc>
      <image:title>Writing Samples - Sales Enablement - Make it stand out</image:title>
      <image:caption>Rackspace Government Solutions Data Sheet</image:caption>
    </image:image>
    <image:image>
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      <image:title>Writing Samples - Sales Enablement - Make it stand out</image:title>
      <image:caption>First-call deck template — General.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/dc1fc8b8-e57c-41ac-b7fe-98f18ee0967c/Pitch+Deck+%28Fed%29.png</image:loc>
      <image:title>Writing Samples - Sales Enablement - Make it stand out</image:title>
      <image:caption>First-call deck template — Government.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/d511cc85-0869-45b3-a2cf-a88a0c2e175f/Pitch+Deck+%28FinServ%29.png</image:loc>
      <image:title>Writing Samples - Sales Enablement - Make it stand out</image:title>
      <image:caption>First-call deck template — FinServ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/e2a652f0-c288-4b71-877e-9952df2e9166/Pitch+Deck+%28SLED%29.png</image:loc>
      <image:title>Writing Samples - Sales Enablement - Make it stand out</image:title>
      <image:caption>First-call deck template — SLED.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Writing Samples - Sales Enablement - Battle cards — because if there are two things sales folks love, it’s military verbiage and cheat sheets.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/350f1438-a3c9-49cf-ab4b-33e3149d622a/RAX+Digital+Box+%28outer%29.png</image:loc>
      <image:title>Writing Samples - Sales Enablement - Make it stand out</image:title>
      <image:caption>Pitch-in-a-Box for Rackspace Digital product line — exterior.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/05cc2bf3-3632-4bd8-9e6e-fcd772f621c1/Rax+Digital+Box+%28inner%29.png</image:loc>
      <image:title>Writing Samples - Sales Enablement - Make it stand out</image:title>
      <image:caption>Pitch-in-a-Box for Rackspace Digital product line — insert.</image:caption>
    </image:image>
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    <loc>https://www.jay-ivey.com/writing-samples/white-papers</loc>
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    <lastmod>2021-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/5a49175f-14d2-4c94-85eb-3208e1e0ecc0/CIO+Guide+1.png</image:loc>
      <image:title>Writing Samples - Ebooks &amp; White Papers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/15fd93f3-0404-4f57-81a4-7ec275092816/CIO+Guide+2.png</image:loc>
      <image:title>Writing Samples - Ebooks &amp; White Papers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/cc0f464d-7763-41b2-b5fc-6fc8bac808a7/CIO+Guide+3.png</image:loc>
      <image:title>Writing Samples - Ebooks &amp; White Papers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/2ebd4aa9-03fd-450d-896c-1ac9ce1a22a1/CIO+Guide+4.png</image:loc>
      <image:title>Writing Samples - Ebooks &amp; White Papers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/6403c162-2e87-46ae-851f-40867ca435c6/CIO+Survival+Guide+Page.png</image:loc>
      <image:title>Writing Samples - Ebooks &amp; White Papers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/8d8f5d19-d433-40f7-bb5e-e817a7c020e7/Argo+WP+Cover.png</image:loc>
      <image:title>Writing Samples - Ebooks &amp; White Papers - Make it stand out</image:title>
      <image:caption>White paper commissioned by agency for tech-focused insurance client.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/2ca1cd2b-e8e2-460d-bb5f-15d0cc7aa23f/Case+Study+Anthology+Cover+RAX.png</image:loc>
      <image:title>Writing Samples - Ebooks &amp; White Papers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/a959d2ad-4147-4b0c-a6b0-4e73eaf2de8b/CIO+Guide+1.png</image:loc>
      <image:title>Writing Samples - Ebooks &amp; White Papers - Make it stand out</image:title>
      <image:caption>Thought leadership ebook written to serve as “anchor content” for 2018 campaigns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/6f417ce5-6210-4f89-8c0f-4ae8b66bd221/Hyper-V+DR+Cover.png</image:loc>
      <image:title>Writing Samples - Ebooks &amp; White Papers - Make it stand out</image:title>
      <image:caption>Technical white paper written with input from in-house SMEs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/15b5e107-f278-4896-a3bf-197848439c96/Start+w+Snowflake+Cover+%28phD%29.png</image:loc>
      <image:title>Writing Samples - Ebooks &amp; White Papers - Make it stand out</image:title>
      <image:caption>Technical white paper written in collaboration with client SMEs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/3aa4e3ad-be8a-400d-85e3-1c4e9189d646/Transformation+Pitfalls+FinServ+Cover+%28RAX%29.png</image:loc>
      <image:title>Writing Samples - Ebooks &amp; White Papers - Make it stand out</image:title>
      <image:caption>Thought leadership white paper tailored for FinServ audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/8c6ad878-5530-413a-8481-392dc13f4b43/What+Transformation+Looks+Like+Cover.png</image:loc>
      <image:title>Writing Samples - Ebooks &amp; White Papers - Make it stand out</image:title>
      <image:caption>Ebook pulling together existing customer use cases to tell a broader story aligned with 2019 “Innovate” campaign theme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/c282c2bb-ba8e-4b94-979b-b2b3ba1b8a87/MongoDB+Cover.png</image:loc>
      <image:title>Writing Samples - Ebooks &amp; White Papers - Make it stand out</image:title>
      <image:caption>Technical product white paper.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jay-ivey.com/writing-samples/customer-stories</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/ea3a746e-2008-4416-9252-52e58a78eba8/phData+CFA+1.png</image:loc>
      <image:title>Writing Samples - Customer Stories</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/952ac85d-0e3c-431f-ba25-94fcf728d165/phData+CFA+2.png</image:loc>
      <image:title>Writing Samples - Customer Stories</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/6171dfbf-4f9a-4e79-a0a1-47165bd5938c/phData+CFA+3.png</image:loc>
      <image:title>Writing Samples - Customer Stories</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/bf414fe3-976e-476e-8823-c2354e0550e3/phData+CFA+4.png</image:loc>
      <image:title>Writing Samples - Customer Stories</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/5cb8d105-cf7a-4a84-8d88-8b0205242851/Aeromexico+Cover.png</image:loc>
      <image:title>Writing Samples - Customer Stories - Make it stand out</image:title>
      <image:caption>Aeromexico Customer Story | Industry: Travel | Client: Rackspace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/2c66bba4-fa45-44c3-a119-de4221301b29/phData+CFA+1.png</image:loc>
      <image:title>Writing Samples - Customer Stories - Make it stand out</image:title>
      <image:caption>Case Study: Top 5 U.S. Restaurant Chain (ML on AWS) Industry: Restaurants | Client: phData</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/c8ffda3c-7a9e-46ff-9f3c-244a333f6a9d/phdata+O%26G+IoT+1.png</image:loc>
      <image:title>Writing Samples - Customer Stories - Make it stand out</image:title>
      <image:caption>Case Study: Large U.S. Oil &amp; Gas Company Industry: Energy | Client: phData</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/9cff0ffe-030e-4cdf-995e-aae7e594e838/RAX+Synchronoss+CS+Cover+3.png</image:loc>
      <image:title>Writing Samples - Customer Stories - Make it stand out</image:title>
      <image:caption>Synchronoss Customer Story | Industry: Tech | Client: Rackspace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/a606b54e-5aae-47a1-9a51-19d5302ba48e/phData+PBM+1.png</image:loc>
      <image:title>Writing Samples - Customer Stories - Make it stand out</image:title>
      <image:caption>Case Study: Pharmacy Benefits Manager Industry: Healthcare | Client: phData</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/93124aa3-29bc-475c-a276-a81d53f05a03/phData+Vehicle+Manufacturer.png</image:loc>
      <image:title>Writing Samples - Customer Stories - Make it stand out</image:title>
      <image:caption>Case Study: Outdoor Vehicle Manufacturer Industry: Manufacturer | Client: phData</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/4d173ed4-c53d-47f5-be0e-8802e8315978/RAX+Jcrew+CS+Cover+2.png</image:loc>
      <image:title>Writing Samples - Customer Stories - Make it stand out</image:title>
      <image:caption>J.Crew Customer Story | Industry: Retail | Client: Rackspace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/63576f5e-5f92-4f94-af63-eaf836fbf948/phData+Komatsu+%28s%29.png</image:loc>
      <image:title>Writing Samples - Customer Stories - Make it stand out</image:title>
      <image:caption>Case Study: Leading Manufacturer of Mining Equipment Industry: Manufacturing | Client: phData</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/cea49801-21b2-4a0e-b2ef-5b84c9241675/phData+Medical+Device+1.png</image:loc>
      <image:title>Writing Samples - Customer Stories - Make it stand out</image:title>
      <image:caption>Case Study: Medical Device Maker Industry: Life Sciences | Client: phData</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/699ef592-33f8-4cd4-b214-c4b3c374e9d5/RAX+Wyndham+CS+Cover.png</image:loc>
      <image:title>Writing Samples - Customer Stories - Make it stand out</image:title>
      <image:caption>Wyndham Customer Story | Industry: Hospitality | Client: Rackspace</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/58be486c-00df-4092-a86d-567115d22a8f/phData+LoL+%28s%29.png</image:loc>
      <image:title>Writing Samples - Customer Stories - Make it stand out</image:title>
      <image:caption>Case Study: Leading U.S. Dairy Co-Op and Agribusiness Industry: Agriculture | Client: phData</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/ecc4a782-f1f6-4c3f-b173-28e7d78488f0/phData+CFA+OG+%28NLP%29+1.png</image:loc>
      <image:title>Writing Samples - Customer Stories - Make it stand out</image:title>
      <image:caption>Case Study: Top 5 U.S. Restaurant Chain (Natural Language Processing) Industry: Restaurants | Client: phData</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-22</lastmod>
    <image:image>
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      <image:title>Writing Samples - Ad Copy</image:title>
      <image:caption>Per targeted keyword: three Expanded Text Ads (3 headline options each) + one Responsive Search Ad (12 headlines) w/ character counts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/35420fd6-721e-4366-b0ef-6b65e0617137/INFA+SEM+Descriptions.png</image:loc>
      <image:title>Writing Samples - Ad Copy</image:title>
      <image:caption>SEM AdSense description copy (4 modular options per keyword) describing the target asset while highlighting the designated keyword.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/0b0c8fcf-05f3-4609-8401-aaabae74eeca/Forbes+Cover.png</image:loc>
      <image:title>Writing Samples - Ad Copy</image:title>
      <image:caption>Promotional magazine wrap (front cover).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/3945dfe2-8203-4867-88c9-c1022d4a4a38/Forbes+interior.png</image:loc>
      <image:title>Writing Samples - Ad Copy - Make it stand out</image:title>
      <image:caption>Promotional magazine wrap (inside cover).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/84216de7-7b79-4d2b-ba42-42b1f717d7dd/Feeding+America+Display+Ad.png</image:loc>
      <image:title>Writing Samples - Ad Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/3c553bfa-2a43-40ac-829b-a856af53d562/Babysitting+VMs+Ad.png</image:loc>
      <image:title>Writing Samples - Ad Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/e065db82-7b5d-45ae-b0cb-1a6aa2fe990e/NKR+Display+Ad.png</image:loc>
      <image:title>Writing Samples - Ad Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/659ff471-f359-4f6f-97b6-617b9d06f50e/excape+data+center+ad.png</image:loc>
      <image:title>Writing Samples - Ad Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/41c4fc43-5443-488f-9cb2-7d5003481072/VMware+ad+2.png</image:loc>
      <image:title>Writing Samples - Ad Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/fce0f544-2e8b-4d82-8aaa-46a0adfe63fc/Six+Flags+Display+Ad.png</image:loc>
      <image:title>Writing Samples - Ad Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/7aafb54e-1eef-44d6-8270-fe1a31066a2c/Hardware+Headache+Ad.png</image:loc>
      <image:title>Writing Samples - Ad Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/f6f09c6d-211d-40f9-a0d1-c574d196498c/timesquarebus.jpg</image:loc>
      <image:title>Writing Samples - Ad Copy - Make it stand out</image:title>
      <image:caption>Time Square bus wrap — words + awful cellphone photography by me.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/f4a33aa7-914d-4c19-b79c-bc6551c4ec8b/TechRepublicHPTO_8.22.JPG</image:loc>
      <image:title>Writing Samples - Ad Copy - Make it stand out</image:title>
      <image:caption>Display ad homepage takeover (TechRepublic)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Writing Samples - Ad Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/922fa786-ed8b-465f-a627-dcd0dda43579/ITT+Pitfalls+2.png</image:loc>
      <image:title>Writing Samples - Ad Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/b8205721-c866-41f2-835c-8dd540823447/ITT+Pitfalls+3.png</image:loc>
      <image:title>Writing Samples - Ad Copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Writing Samples - Web Copy</image:title>
      <image:caption>phData home page copy refresh — header.</image:caption>
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    <image:image>
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      <image:title>Writing Samples - Web Copy</image:title>
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      <image:title>Writing Samples - Web Copy</image:title>
    </image:image>
    <image:image>
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      <image:title>Writing Samples - Web Copy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/586504e9-6bad-4d1d-a8ba-dfecc7485c8b/SQL+Morph+1.png</image:loc>
      <image:title>Writing Samples - Web Copy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/f1f0525c-9796-4415-ac39-eddf0a7848f1/phData+Homepage+2.png</image:loc>
      <image:title>Writing Samples - Web Copy</image:title>
      <image:caption>phData home page copy refresh — products &amp; services.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/dbea5305-923d-4412-9101-f9c72440e3c6/ML+on+AWS+2.png</image:loc>
      <image:title>Writing Samples - Web Copy</image:title>
    </image:image>
    <image:image>
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      <image:title>Writing Samples - Web Copy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/c9e4b799-8fe1-4f84-8395-13e867cf077f/phData+Cloudera+Page+2.png</image:loc>
      <image:title>Writing Samples - Web Copy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/81cf2462-859d-49c5-acb4-f9d47d88aca9/SQL+Morph+2.png</image:loc>
      <image:title>Writing Samples - Web Copy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/304cd8e6-35ea-40dc-a87b-d2db53a606f8/RAX+Header.png</image:loc>
      <image:title>Writing Samples - Web Copy</image:title>
      <image:caption>Rackspace home page copy refresh — hero image.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/c0434e02-889c-4b3c-86ff-ab6554d32c24/phData+Homepage+3.png</image:loc>
      <image:title>Writing Samples - Web Copy</image:title>
      <image:caption>phData home page copy refresh — logos &amp; proof points.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/4b3ed83f-ccc7-4a01-b187-5fabb5f63476/ML+on+AWS+4.png</image:loc>
      <image:title>Writing Samples - Web Copy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/48fec6d3-ebc0-432d-bed4-6e32f67a25e4/MLOps+4.png</image:loc>
      <image:title>Writing Samples - Web Copy</image:title>
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      <image:title>Writing Samples - Web Copy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/5b1ef8c1-078a-4407-b63f-cdd55bd3d41e/RAX+Home+2.png</image:loc>
      <image:title>Writing Samples - Web Copy</image:title>
      <image:caption>Rackspace home page copy refresh — featured customer stories.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/441bcbe2-12cc-4ba7-80e4-003e2bb84126/phData+Homepage+4.png</image:loc>
      <image:title>Writing Samples - Web Copy</image:title>
      <image:caption>phData home page copy refresh — core benefits.</image:caption>
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      <image:title>Writing Samples - Web Copy</image:title>
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      <image:title>Writing Samples - Web Copy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/41b4f197-4832-425c-b39b-e7db09f46913/phData+Cloudera+Page+4.png</image:loc>
      <image:title>Writing Samples - Web Copy</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/09d58f12-ba48-4e07-b988-2d495c10a9d5/RAX+Home+3.png</image:loc>
      <image:title>Writing Samples - Web Copy</image:title>
      <image:caption>Rackspace home page copy refresh — core value prop.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/1b370f06-fa7c-4332-b76d-7f145b37c816/phData+Homepage+5.png</image:loc>
      <image:title>Writing Samples - Web Copy</image:title>
      <image:caption>phData home page copy refresh — featured customer.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/e6c47cc7-9dda-4437-ae8c-46c9b77bfe5d/RAX+Home+4.png</image:loc>
      <image:title>Writing Samples - Web Copy</image:title>
      <image:caption>Rackspace home page copy refresh - top challenges.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/ecafe860-08c1-4037-b092-e43d548d7ac2/RAX+Home+5.png</image:loc>
      <image:title>Writing Samples - Web Copy</image:title>
      <image:caption>Rackspace home page copy refresh - industry solutions.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jay-ivey.com/writing-samples/research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/51343991-4a6d-4032-99ae-51c7b9be6734/RAX+-+App+Mod+Report+Cover+%28S%29.png</image:loc>
      <image:title>Writing Samples - Research Reports</image:title>
      <image:caption>Original research report. I conducted a full analysis of raw survey data to identify the most compelling story and promotable stats aligned with clients' messaging and brand.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/275a8726-6c5b-4b82-8ca5-ddd6befa4cd8/RAX+AppMod+TOC.png</image:loc>
      <image:title>Writing Samples - Research Reports</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/56c05600-2d23-4571-b42c-4512864c7a70/RAX+AppMod+Intro.png</image:loc>
      <image:title>Writing Samples - Research Reports</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/94f329a8-e12e-4bfc-be47-d2cd80a02450/Screenshot+%28110%29.png</image:loc>
      <image:title>Writing Samples - Research Reports</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/4c3d7e8c-6218-4f6a-8884-451b23db4cf3/RAX+App+Mod+Data.png</image:loc>
      <image:title>Writing Samples - Research Reports</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/b01aa4a4-38fa-4216-b2a2-0c45289d3915/RAX+-+App+Mod+Report+Cover+%28S%29.png</image:loc>
      <image:title>Writing Samples - Research Reports - Make it stand out</image:title>
      <image:caption>Original research report. I conducted in-depth analysis of raw survey data, identified most promotable stats, crafted high-level narrative in alignment with client’s brand proposition and messaging, and wrote all report copy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/f67b163b-1e50-4e1b-b255-a91edffcb807/RAX+Future+of+Compute+Cover.png</image:loc>
      <image:title>Writing Samples - Research Reports - Make it stand out</image:title>
      <image:caption>Original research report. I conducted in-depth analysis of raw survey data, identified most promotable stats, crafted high-level narrative in alignment with client’s brand proposition and messaging, and provided in-depth outline.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/3d47cb4a-5bed-42dd-b1f5-bb57efb04a7a/Rigup+-+Wind+Report+Cover.png</image:loc>
      <image:title>Writing Samples - Research Reports - Make it stand out</image:title>
      <image:caption>Deeply sourced industry benchmark report, researched and written for MM tech client serving the energy sector. I pivoted halfway through to emphasize emerging trendlines due to the COVID-19 pandemic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/523b06d8-1047-42e2-99ce-d9c27f4b97cf/rigup+solar+title+page.png</image:loc>
      <image:title>Writing Samples - Research Reports - Make it stand out</image:title>
      <image:caption>Deeply sourced industry benchmark report, researched and written for MM tech client serving the energy sector.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/0d9f23c6-aca5-478f-808c-a0b694cd61f3/RAX+-+Cost+of+Expertise+Cover.png</image:loc>
      <image:title>Writing Samples - Research Reports - Make it stand out</image:title>
      <image:caption>Original report researched and written in collaboration with the London School of Economics.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/e753a0dc-8776-4080-8fd6-00157e28ac1b/SA+Social+Media+Cover.png</image:loc>
      <image:title>Writing Samples - Research Reports - Make it stand out</image:title>
      <image:caption>Original research report for Gartner Digital Markets (Software Advice), including survey design, question writing, and implementation; data analysis and visualization; and report writing and editing. (Note: byline has been changed by Gartner.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6193dd3df5747f03a2aff7c3/4e910947-c67b-4fa4-8faa-54fc3752734a/B2B+Benchmark+Title.png</image:loc>
      <image:title>Writing Samples - Research Reports - Make it stand out</image:title>
      <image:caption>Original research report for Gartner Digital Markets (Software Advice), including survey design, question writing, and implementation; data analysis and visualization; and report writing and editing. (Note: byline has been changed by Gartner.)</image:caption>
    </image:image>
  </url>
</urlset>

