Hi, I’m Jay.
I’m a versatile writer, editor and content strategist with 11+ years of experience (both in-house and freelance) across the B2B technology space.
Most recently, I led the content strategy function for Amazon Web Services' competitive intelligence organization, supporting 60,000+ B2B sellers with a focus on generative and agentic AI.
My approach is all about combining data-driven content strategy with authentic, industry-literate storytelling — meeting audiences where they are, with content that genuinely resonates.
Previous content strategy projects include: editorial calendar planning, content journey mapping, persona development, content measurement and KPI development, content audits, template creation, taxonomy reconciliation, content platform implementation, sales enablement integration planning, verbal branding refreshes and more.
Previous writing projects span the full spectrum: ebooks, white papers, print and digital advertising, web pages, video scripts, survey design, research reports, infographics, blog posts, sales collateral, conference presentations and outbound nurture email tracks. My writing and original research have been featured by Forbes, Fox Business, InfoWorld, MarketingProfs and eMarketer, among others.
