Research Reports
Because nothing generates buzz (and leads) quite like a giant trove of original stats.
Since cutting my teeth at Gartner, developing research-based content — from survey design to data analysis to report outlining and copywriting — has been both a specialty and personal favorite.
Below are a few samples of my work, which has reached hundreds of thousands of readers across owned channels and third-party sites, and has been cited by media outlets including Forbes, Fox Business News, and Infoworld.
Original research report. I conducted in-depth analysis of raw survey data, identified most promotable stats, crafted high-level narrative in alignment with client’s brand proposition and messaging, and wrote all report copy.
Original research report. I conducted in-depth analysis of raw survey data, identified most promotable stats, crafted high-level narrative in alignment with client’s brand proposition and messaging, and provided in-depth outline.
Deeply sourced industry benchmark report, researched and written for MM tech client serving the energy sector. I pivoted halfway through to emphasize emerging trendlines due to the COVID-19 pandemic.
Deeply sourced industry benchmark report, researched and written for MM tech client serving the energy sector.
Original report researched and written in collaboration with the London School of Economics.
Original research report for Gartner Digital Markets (Software Advice), including survey design, question writing, and implementation; data analysis and visualization; and report writing and editing. (Note: byline has been changed by Gartner.)
Original research report for Gartner Digital Markets (Software Advice), including survey design, question writing, and implementation; data analysis and visualization; and report writing and editing. (Note: byline has been changed by Gartner.)
Want to see more? Let’s get in touch.