Ad Copy
Print, display, social, SEM, native and outdoor advertising.
Promotional magazine wrap (front cover).
Promotional magazine wrap (inside cover).
Selected Display Ads
Time Square bus wrap — words + awful cellphone photography by me.
Display ad homepage takeover (TechRepublic)
Project: Full SEM Copy Refresh (400 search ads across 100 keywords)
Client: Informatica
For each targeted keyword, I provided three Expanded Search Ads (each w/ three headline options) + One Responsive Search Ad (w/ 12 headline options) + 4 modular description copy options
(That’s a grand total of 2,100 headline options and 400 description copy options — all designed to balance targeting a designated keyword vs. pitching a specific content asset.)
Per targeted keyword: three Expanded Text Ads (3 headline options each) + one Responsive Search Ad (12 headlines) w/ character counts.
SEM AdSense description copy (4 modular options per keyword) describing the target asset while highlighting the designated keyword.